Web Services
Is your website doing what you want it to?
A
website is a living, breathing thing. Visitors engage the website in
a conversation much like they do in person. The staff
behind the screen must poke and prod the website to gain the most out
of it. Knowing
how to poke and prod is difficult. Let
us teach you and share our knowledge with you and your staff.
Website Conversion Assessment
A holistic website review encompassing your business's goals, your customers' motivation, and technical considerations, you will receive a 40-60 page report that will include actionable recommendations on ways you can immediately improve your site.
This assessment is created by two trained Persuasion Architects and includes:
- how well your website persuades your visitors to take the actions you want them to take
- where your website impedes your visitors from taking action
- what steps you can take to immediately improve your website
- long-term steps you can take to increase your website's overall conversion rate and ROI
Along with the report, we will conduct several phone sessions during a 3-month period. During the 3-months, we'll help guide you through the process of archiving better results through your website.
Fee: $3,000 per month for four months
Persuasion Architecture By Paul Boomer & Dave Young
Persuasion Architecture is a framework, methodology and software tool set developed by Future Now Inc. to plan, build and optimize, persuasive systems on-line and off-line, irrespective of channel. The unique benefit of Persuasion Architecture is that it allows you to scientifically plan marketing scenarios from a customer-centric perspective and optimize them.
If you would like to read in detail about Persuasion Architecture order your copy of the Number #1 Best Seller, Waiting for Your Cat to Bark, Persuading Customers When They Ignore Marketing, by Bryan & Jeffrey Eisenberg with Lisa T. Davis.
You could spend months, possibly years experimenting with Persuasion Architecture, or you could simply hire Dave Young and Paul Boomer to do it for you. Your results will happen much faster.
Persuasion Architecture Options for Your Business
OPTION A: Limited Scope, quick turn-around
- Full uncovery session
- Persona development for 4 to 5 complete personae
- 2 conversion points (lead generation, newsletter, single product or retail store)
- No more than 12 pages
- Copywriting is included
- Site built using simple content management system
- Includes customization of an off-the-shelf template.
- Article, news and blog functionality included. (email newsletter module available)
- Site will be "live" in 14 days from start to finish. (optimization phase begins immediately)
Note: All below Fees quoted in Australian Dollars
Price:
- $20,000 for existing Wizard of Ads marketing clients
- $25,000 for new clients
Additional costs include reimbursement of airfare (economy) and hotel for a team of two to travel to your location for 1 week plus hosting, content management systems and any additional graphic art work beyond basic color selections.
Client will also enter into an Optimization agreement for $500-$1,000 per month for an initial 1 year period which will be indexed to existing revenue and adjusted in successive years based on percentage growth of the business.
New clients have the option of including an evaluation of their existing advertising plan and becoming WOA marketing clients with the traditional “uncovery” fee waived. This is a minimum value of $5,000.
A team of two trained experts will come to your location and build you a web site in 4 weeks. It won’t be “under construction”, but ready for your customers to see it. That being said, it will also mark the beginning of a long-term optimization process. Your site will continue to improve and/or evolve month after month as we help you to maximize your online investment.
OPTION B: Full Persuasion Architecture (unlimited Scope)
Prices start at $45,00 and go up to six figures for uncovery, persona development, wireframe along with working in an advisory role with your copy writer, developer and graphic designer. These are custom projects. Pricing is based upon complexity of the job and the team required to complete 
it.
OPTION C: Web Site Optimization and Consulting
- $1,000 per month for 6 months minimum
- Includes recommendations for headlines, copy, persuasive momentum.
- Suggestions for A/B testing strategies using Google’s Website Optimizer.
- Adword campaign management is an available add-on option.
Prices shown are in U.S. dollars and are valid in North America. For other countries and currencies, please contact us.
What's best for you?
There are a lot of things to think about. If you'd like help deciding what's best for you, including turning you away from all of our services, contact us.
If you're ready to have a go at a great website, call (573) 268-4109 or contact us.